September 1, 2014
Chocolate Chip Cookies, Wine and Happiness
By Brian Peyton Joyner
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Why does this make me happier? Those who have studied economics are familiar with the principle of diminishing marginal utility. The second glass of the BIG BOLD RED doesn’t give you as much satisfaction as the first glass. But this analysis is missing the time aspect. Why is it that I enjoy the second glass of wine more if I have it in a month instead of 10 minutes later? You’re not getting the alcohol buzz this way so why?