Shopping for wine can be a bit tricky. With so many options to choose from, both novice and experienced buyers can get a little overwhelmed. From fear of the unknown to choosing between old favorites, it can be tough. But don’t worry - we’re here to help ease your vino-shopping anxiety, so your next trip to the store is easy-peasy.


1. Have a plan

Is there a specific reason you’re wine shopping? A special occasion perhaps? Is there a certain meal in mind? These factors can be important when choosing the right wine because it will point you towards different types of wine, thus narrowing down your search. If you’re shopping for a dinner date, think about the food you will be serving. Doing a bit of research on pairings for your meal will help you choose the correct bottle.

 

2. Ask for help

You don’t need to be a wine expert to navigate the aisles like a pro. Find the wine manager and ask for help. If you give them a little guidance on the types of wines you usually love and the price point you want to stick to, they’ll be able to help you select some epic wines. You can even bring in your recipes and ask them for pairing advice. They will have fun trying to create the perfect pairing. Most associates at wine stores work there because they love wine and love to help people discover new bottles. Don’t be shy!

 

3. Read the shelf talkers

You can find a lot of information on the in-store shelf talkers. They basically serve as quick profile cards for each wine. You can discover the wine’s vintage, region, tasting notes, and sometimes even ratings. Naturally, you will also be able to find the price. Some stores even throw in fun, interesting or quirky information about the wine, like prizes it might have won or even if it’s the manager’s favorite 2010 Cab.

 

4. Get techie

In today’s world, we have an unmeasurable amount of knowledge right at our fingertips. Googling is always an option to find interesting information about any wine, but did you know that there are apps that allow you to scan a wine bottle for valuable insights? Apps like Vivino, Delectable Wine, and Wine Searcher let you take a picture of the wine label, then they search their own database for a description of the wine, a rating, and even reviews from other users. Welcome to the 21st century!

 

5. Explore the store

Wine retailers have great methods for organizing their selection. Walking the store may lead to interesting discoveries. Wines are usually arranged by region, producer, grape varietal, and vintage. You may want to explore a new grape or a new region; or a new grape from a new region! Perhaps you want to try wine from a specific winery that you’ve never indulged in before. Or you may want to stick to your favorite region or producer. Whatever the case, knowing your way around the store can surely come in handy.

 

Now go and buy that perfect bottle of wine, without being overwhelmed by the aisles and aisles of choices!