Coravin, Inc. Appoints Julia Fei Xiang as General Manager of Coravin China
April 12, 2022
Written By Coravin
Former Campari Commercial Director Brings Extensive Experience to Accelerate Market Growth
BOSTON, MA, Apr. 12, 2022 – Coravin, Inc. the premier global wine technology company, announced today the appointment of Julia Fei Xiang as its General Manager of Coravin China.
In her role, Xiang will report to Vice President & General Manager Asia Pacific Mikkel Lindsted and be responsible for executing an aggressive multi-year business plan to grow the market. She will build a local team and work closely with partners and distributors to drive all aspects of the Coravin business in China.
"We are thrilled to bring Julia on board to accelerate growth in China," said Mr. Lindsted. "She brings the market insight and proven commercial acumen and leadership that will take Coravin to the next level in this important market. I look forward to the impact she will have to help establish Coravin as a global leader in the wine industry."
Xiang brings a wealth of experience in developing businesses in China, most recently with Campari Group as China Commercial Director. In this role, Xiang acted at a high level to represent Campari’s business in China and pro-actively managed distributor and customer relationships for growth in volume and value across the core brands and categories. Prior to her role with Campari, Xiang was the General Manager at Goodwell China, a subsidiary of Dah Chong Hong Group.
"I am deeply attracted by the [market leading]products, advanced technology, continuous innovation, and the excellent team at Coravin. I am happy to be joining such a passionate family that enables customers and consumers to offer and enjoy wines in a different way," said Xiang. "I am looking forward to working with Coravin team on the upcoming goals and growing the China market to a higher level.”
Coravin first expanded into the APAC region in 2017, stretching into China in 2018. The company now sells products for trade and consumers alike throughout the region, including China, Hong Kong, Australia, New Zealand, Singapore, Taiwan, Japan and Korea.
“The China market represents a significant growth opportunity for Coravin.” said Christopher Ladd, Coravin CEO. “Given Julia’s proven experience growing brands throughout China, we are excited for the role this market will play in our company’s overall trajectory, as we continue to expand the ways the world can experience wine.”
About Coravin, Inc.
Coravin, Inc. is the first and only global wine technology on a mission to expand the ways the world can experience wine. Through its innovations, it empowers wine enthusiasts, connoisseurs and trade professionals alike to re-imagine the way they taste, serve, drink, sell and market wine. Its award-winning Coravin Wine Preservation Systems enable wine lovers to pour any wine, still or sparkling, in any amount, and preserve the life of their bottles for weeks, months or even years.
With a presence in more than 60 countries, consumers can find Coravin products on the shelves and websites of leading retailers, in the finest wine shops, and powering some of the best by-the-glass wine programs in restaurants and social clubs around the world.
Learn more at www.coravin.com.